After announcing plans to pursue solo projects — news that directly preceded a multibillion-dollar valuation drop for Hybe stock — members of K-pop sensation BTS are now set to perform a major concert in the aim to bring the 2030 World Expo to Busan, South Korea.

BTS’ agency Hybe revealed the concert (along with the boy group’s additional responsibilities as “ambassadors for Busan’s bid for the 2030 World Expo”) today. The multi-faceted deal includes a formal memorandum of understanding between Hybe and Busan, which is South Korea’s second-largest city and the hometown of BTS’s Jimin and Jungkook.

Home to around 3.4 million other people, Busan is in the running to host the 2030 World Expo – the 2025 edition is already set to take place in Osaka, Japan – which would mark its first world expo to date. Rome, Italy, and Riyadh, Saudi Arabia are also on board, and the seven professionals who make up BTS are gearing up to perform the “Global Busan Concert” in an attempt to tip the scales in their country’s favor.

Although the high-profile performance doesn’t yet have a date (details “will be shared in due course,” Hybe relayed), BTS is also set to “personally present the proposed venue for the BIE.” [Bureau International des Expositions] Fact-Finding Missions,” appear “on Election Day to support the candidacy,” post promotional materials on social media, and “provide photos and videos for the city’s digital campaigns,” the agency said. the law.

Addressing the engagement seemingly involved in a statement, Hybe President Bang Si-Hyuk did not mention the hiatus initially highlighted by BTS, instead touting the “great opportunity” at hand.

“Given the significance of its bid as a nation to host the 2030 World Expo in Busan, BTS and HYBE will do their best to successfully bring the World Expo to Busan,” he said. . “It will be a great opportunity to contribute to the development of K-Culture as well as its local pop cultures in Busan.”

During today’s trading hours, Hybe stock (KRX: 352820) saw its value rise by 6.09%, ending at ₩148,000 (currently $114.77) per share at close. of the market. Despite the notable rebound, the price is down almost 33% from a month ago, before the BTS members expressed their intention to focus on individual projects.

Universal Music‘s Geffen Records would release the latter — though some organizations (not to mention a slew of ARMY diehards) are encouraging BTS to rethink the decision and keep creating as a group.