Telemundo welcomes return of Latin American Music Awards with star-studded reside occasion
The pandemic has interrupted and postponed the manufacturing of a lot of authentic packages and occasions. And Telemundo’s Latin American Music Awards had been one of many casualties of 2020. However the reside present returns to the Spanish-speaking community on a brand new date, in a brand new metropolis and place.
The sixth version of the Latin AMAs will happen on Thursday, April 15 and can be broadcast reside from the BB&T Heart in Dawn, Florida. The earlier present passed off in October 2019 on the Dolby Theater in Los Angeles.
“You are going to see a whole lot of celebrities,” mentioned Telemundo govt vp of programming Ronald Day. “Regardless that we’re coping with COVID protocols, a whole lot of artists wished to be on our reside present. It is going to be improbable.”
The multitude of celebrities who will carry out embody well-known and up-and-coming artists, spanning a variety of musical genres. Amongst them: Alaina Castillo, Ana Bárbara, Anitta, Banda MS, Carlos Vives, Joss Favela, Juanes, Karol G, Maluma, Manuel Turizo, Nicky Jam, Omar Courtz Piso 21, Ozuna, Pitbull, Ricky Martin, Sofía Reyes, Wisin, Yandel, Yendry and Ziggy Marley, amongst others.
Alejandro Fernández, who has offered over 35 million information and obtained numerous awards and nominations all through his profession, will obtain the Icon Award. He may even carry out reside on the awards ceremony.
Venezuelan singer José Luis Rodríguez, “El Puma”, identified for his worldwide hits equivalent to “Dueño de ti”, “Pavo actual” and “Agárrense de las manos”, will obtain the Legend Award.
Some of the anticipated performances of the night, Day says, can be when Spanish artist David Bisbal and seven-time Grammy Award-winning Carrie Underwood carry out their bilingual duo “Tears of Gold for the primary time on tv. “. Their tune is nominated within the Favourite Video class.
“Once we came upon that David Bisbal was doing a duet with Carrie Underwood, we reached out to their administration to ask them to the present… and so they mentioned sure,” Day says. “American artists lately need to cross over into Spanish to succeed in extra of the Hispanic inhabitants … and we wished to point out that we welcome them to our exhibits.”
Music awards are good for Telemundo’s prime-time scores. They often give the community a double-digit carry. The Latin American Music Awards 2019 The present gave Telemundo an 81% enhance within the 18-48 grownup demo from the earlier 4 Thursdays within the 8-11pm timeslot. Final yr, the Billboard Latin Music Awards, postponed from their common March to October date, gave Telemundo a 75% rise among the many similar demo group in the identical time slot.
General, the community’s prime-time scores have misplaced floor to its competitor Univision, however Day says they’re engaged on a comeback. And the worth exhibits assist. In reality, Day says Telemundo is growing different music pricing franchises.
Forward of this yr’s three-hour music competition, Telemundo will air the purple carpet particular La Alfombra by Latin AMAS at 7 p.m. ET and comply with the present with a behind-the-scenes take a look at what occurred on the awards present at 11:35 p.m. ET.
Latin AMAs 2021 are broadcast reside on Thursday, April 15 from 8 p.m. to 11 p.m. The present may even be broadcast concurrently on sister cable community Universo and all through the Americas area on Telemundo Internacional.